tyler paget.

Portfolio

Selected work.

Director, Social & Community

Member, Revelyst Brand Leadership Team

Brand experience

  • Fox Racing11M followers
  • Giro Cycling445K followers
  • CamelBak1M followers
  • Bell Helmets754K followers
  • Red Bull157M followers
Red Bull Formula One car drifting through smoke on a palm-lined street in front of spectators RED BULL 6 YEARS Amplifying the World of Red Bull
GLOBAL CONTENT / RED BULLAmplifying the World of Red Bull
6 YEARS

Social programming experience
Across Red Bull's global action sports ecosystem

Working at Red Bull's headquarters in Santa Monica, I contributed to social content programming, bringing athlete stories, flagship events, and culturally relevant content to a global audience.

My role

Social content programming, athlete storytelling, event coverage, live event support, and content distribution.

DUST MOTO 3 YEARS Dust Moto electric motorcycle displayed on a stand outdoors Building a Brand from Zero
Startup brand building / Dust MotoBuilding a Brand from Zero
  • 12.3MOrganic views
    generated
  • 47.6KFollowers
    acquired
  • $0Paid media
    spend

Acquired by LiveWire

Harley-Davidson's electric motorcycle company

2.5×

Competitor content performance
113K average views per post vs. Stark's 45K in the first 90 days

Helping establish Dust Moto's social presence from the ground up through a build-in-public strategy, bringing the community along for the journey from early product development to launch.

We used behind-the-scenes storytelling, design iterations, and product innovation to create anticipation, invite conversation, and earn credibility within the moto community.

The approach generated 12.3M organic views and 47.6K followers without paid media.

In May 2026, Dust Moto reached a major milestone when its assets were acquired by LiveWire, Harley-Davidson's electric motorcycle company, as part of LiveWire's expansion into electric off-road motorcycles.

My role

Social strategy, build-in-public storytelling, organic audience acquisition & community growth.

FOX RACING 14.1× 12.6M to 178M views
Brand platform / Fox RacingScaling Fox Racing's Social Reach
  • 584MTotal views
    2022–2025
  • +252%Website clicks
    2022–2025

I joined Fox Racing in 2022 and generated 584M total views from 2022 to 2025. Annual views increased from a pre-join baseline of 12.6M in 2021 to 178M in 2025. Clicks to foxracing.com rose from 50K in 2022 to 176K in 2025, an increase of 126K.

Year-over-year growth
YearViewsSite clicks
2023+24% vs PY+74% vs PY
2024+18% vs PY+10% vs PY
2025+11% vs PY+83% vs PY

PY = previous year. Percentages are rounded. Website click comparisons begin in 2022.

Outside’s Style and Design Issue and an open magazine spread featuring Tyler Paget OUTSIDE MAGAZINE 2025 Print · Web · Social
Thought Leadership / Outside Magazine FeatureThe Rise of the Anti-Influencer

Building brands through sport, culture & human connection.

Outside featured my perspective on athlete storytelling, social media and audience trust, drawing on my work across Fox Racing, Bell, Giro and CamelBak.

I spoke about how audiences recognize manufactured authenticity and develop a feel for the people they trust online.

Contribution

Quoted industry perspective

Read the feature in Outside (opens in a new tab)

Outside · September 4, 2025

Portrait of Tyler Paget standing with arms crossed against a blue studio backdrop

02 / About

Tyler Paget.

Director, Social & Community

I've built my career helping brands grow at every stage, from building startups like Dust from the ground up to working with global brands like Red Bull, Fox Racing, Bell Helmets, Giro, and CamelBak. Across it all, my approach has paired strategy with great creative so the stories we tell don't just perform by accident. They connect with the right people, build lasting communities, and drive real growth without losing what makes each brand unique.

Press & Speaking

Selected industry conversations on social strategy, athlete storytelling and community.

Outside’s Style and Design Issue and an open magazine spread featuring Tyler Paget

Quoted industry perspective

Outside Magazine

· Magazine feature

Featured in “The Rise of the Anti-Influencer,” discussing authenticity, athlete storytelling and audience trust.

Read the feature in Outside (opens in a new tab)
Tyler Paget’s speaker announcement for the virtual Social Media Strategies Summit, June 12–13, 2024

Panelist

Social Media Strategies Summit

· Digital event

Shared approaches to building engaged brand communities and connecting online and offline experiences.

2024 agenda (opens in a new tab)
Tyler Paget joining Baylor athletes by video for an athlete branding session, with attendees gathered in front of a projected call

Baylor University: Athlete Branding

Digital speaking engagement ·

Spoke to Baylor athletes about athlete branding as part of Ryde Wellness’s Baylor NIL Development Session.

03 / Leadership & results

Behind the work.

Building brands that earn attention, stay true to their identity, and grow with purpose.

01

Strategy

I believe the strongest brands don't chase attention. They earn it. My approach prioritizes brand identity, authentic storytelling, and long-term relevance over short-lived trends and vanity metrics. Growth should strengthen what makes a brand distinct, never dilute it.

02

Leadership

Leading social and community across four global action sports brands, aligning creative teams and business priorities around a clear vision. As part of the Revelyst Brand Leadership Team, I help translate brand strategy into content that connects with the communities we serve.

03

Impact

Contributing to 150+ go-to-market launches and measurable audience growth across four brands. I believe performance and brand integrity aren't competing priorities. The most meaningful results come from content that delivers both.

Contact

Let’s connect.

Connect on LinkedIn with Tyler Paget (opens in a new tab)